Applied Pharmaceutical Innovation (“API,” “we,” “us,” “our”) owns and operates (the “Site”). API can be contacted at:
(780) 277-5433
10230 Jasper Ave Suite 4000, Edmonton AB, T5J 4P6


The purpose of this privacy policy is to inform Site users of the following:

  1. The personal data we collect
  2. Use of collected data
  3. Who has access to data collected
  4. The rights of Site users


By using our Site, users are consenting to:

  1. The conditions set out in this Privacy Policy
  2. The collection, use, and retention of the data listed in this Privacy Policy

Personal Data We Collect

API only uses your personal information, including your email address, for the purposes you have consented to and as set out in our privacy policy. 

Data Collected Automatically

When you visit and use our Site, we may automatically collect and store information solely for the purposes of our internal data statistics gathering and analytics. This may include:

  1. IP address
  2. Type of browser and device used
  3. Location
  4. Clicked links
  5. Content viewed

Data Collected When User Performs an Action

API may also collect the following data when you perform certain actions on our Site, such as completing an inquiry form or subscribing to our newsletter list.

  1. First and last name
  2. Email address
  3. Phone number
  4. Auto fill data

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or as indicated on the relevant pages of our Site. 

Data we collect automatically is used for the purposes of site analytics. Any logged information is used by API to determine website usage statistics, such as page views and clicks, in order to improve and personalize our website layout, content and services, and for the purpose of advertising.

Data we collect when a user performs certain actions, such as filling out a contact form or subscribing to a newsletter, is used solely for the purposes of communication and as outlined in the appropriate page of our website when the action is performed.

A user’s information is not used or disclosed for purposes other than those set out herein.

Who We Share Personal Data With

We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it
  2. If it is required for any legal proceeding
  3. To prove or protect our legal rights

Third Party Advertising

Our Site may use cookies or Google Ads remarketing services to advertise on third party websites or social media platforms — including Google and LinkedIn. This includes advertisements on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve advertisements based on a visitor’s past visit to our website. Any data logged will be used in accordance with our privacy policy, and Google’s privacy policy.

Opting Out

We respect your right to privacy and your decision to choose whether or not to share your information. You may opt out of Google’s use of cookies by visiting Google’s Ads Settings or Network Advertising Initiative opt-out page. You may opt out of newsletter emails by using the unsubscribe link at the bottom of every marketing email or by contacting us to remove you from the mailing list.


This website may contain links to other sites. API is not responsible for the privacy practices of other such sites. We encourage our visitors to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

Policy Changes

This privacy policy is subject to change as we continue to modify and improve our practices and policies in order to serve the privacy interests of our users.


Please contact API if you have any questions or concerns:

(780) 277-5433